Are There Benefits of Attractive Packaging?

Attractive Food Product PackagingPretty or eye-catching packaging seems to be all the rage today. Everywhere you look, FMCG companies are constantly coming out with great looking packaging. I agree it is important to catch the consumers eye instantly. The question that gives me trouble is whether this type of packaging really justifies it’s cost? I mean other than catching eyeballs, what is the long term benefit to the seller? More importantly, is there any real benefit to the consumer? If one can provide packaging that preserves the product as it…

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The Beauty & Pain of Food Blogging

I would love to be a food blogger. It just seems to be such a satisfying thing to do. Get some really great produce, do your own inventive little recipe, plate up really well and voila! You going to have yourself a really nice meal. What could be simpler? Well, as it turns out, nothing is ever that easy. Spoke to a few food bloggers over the last year or so and they all had two areas of pain – quality ingredients and the uncertainty of ending up with not…

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